Serenity Home Loans

The challenge

The mortgage industry has been under tremendous pressure, with loan application counts plummeting to levels not seen since 1995. For independent brokers like Serenity Home Loans, staying lean and efficient is critical to survival. Bob and his team faced two significant challenges:

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1. Inefficient loan intake process

   Serenity Home Loans was losing time manually processing loan applications, relying on phone and email exchanges to gather borrower information. This led to inefficiencies and inconsistencies in data collection, which ultimately reduced their ability to convert leads into funded loans.
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2. Pressure to scale with limited resources

   As loan volume has decreased industry-wide, Serenity Home Loans needed a solution to increase application volume and streamline operations without significantly adding to their overhead.

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The solution

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Bob implemented Zeitro’s AI-powered mortgage platform, and the results were immediate. The automated loan intake flow, integrated directly into the Serenity Home Loans website, allowed borrowers to submit their applications seamlessly through their smartphones, tablets, and personal computers.

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Key features utilized include:

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1. 24/7/365 loan intake through Zeitro’s application flow, giving borrowers the flexibility to submit applications at any time.
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2. Real-time MISMO 3.4 conversion for smooth integration into Serenity’s loan origination system, Calyx.
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3. Digital signature capture and OCR for pay stubs, W-2s, and tax returns, ensuring complete documentation collection and reducing back-and-forth with clients.

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The outcome

• Time savings

  Within the first two weeks, Bob reported saving several hours each day by using Zeitro's automated loan intake process compared to the previous manual system of collecting borrower information via phone and email.
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• Increased information capture rate

  Before implementing Zeitro, Serenity Home Loans was capturing around 60% of the necessary borrower information in loan applications. After integrating Zeitro’s application portal into their website, the information capture rate surged to over 90%, allowing the team to quickly pre-qualify and submit loan applications.
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• Substantial growth in pull-through rates

  In the first week alone, 88% of loan applications submitted through the Zeitro platform were successfully converted to MISMO 3.4 format, and integrated flawlessly into Calyx. Bob simultaneously saw an exponential increase in his pull-through percentage.
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• Exponential application volume growth

  By automating the loan intake process, Serenity Home Loans now takes loan applications 24/7. This has resulted in an exponential increase in the volume of applications submitted each day, week, and month—without adding extra resources.

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For independent brokers like Serenity Home Loans, Zeitro has become an indispensable tool. As Bob aptly states, “Zeitro is a must-have software. The only survivors in this market will be the leanest, most efficient, technology-driven players.” By leveraging Zeitro, Serenity Home Loans is not just surviving, but thriving in a market where many others are struggling. As the industry continues to evolve, Zeitro will steadfastly remain a key component of Serenity Home Loans strategy for efficiency and growth.